Monday, August 25, 2014

Style.com's STYLE MAP Post #57: An Easy New Way to Design the Adidas of Your Dreams

August 20, 2014 / 4:15pm 
Seoul, South Korea 

An Easy New Way to Design the Adidas of Your Dreams 

BY 
Hong Sukwoo

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ZX Flux x Sneaker Freaker

On July 9 in Berlin, Adidas Originals unveiled the ZX Flux, the latest addition to its ZX series inspired by the iconic ’80s running shoe style.

According to adidas.com, ZX Flux features a fabric and synthetic leather upper with a colorful allover graphic print, TPU 3-Stripes, and a TPU heel cage. The trainers are made of a single piece of textile with various graphic prints. They look totally different depending on the material.

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ZX Flux x David Beckham

The newly unveiled ZX Flux was introduced with limited collaborative styles from the likes of Boys Noize, David Beckham, Jenah Yamamoto, Sneaker Freaker, and Chimperator Productions. These models are especially exciting because they’re not just promotional moves: Adidas Originals is also relaunching mi adidas, a sneaker customization app.

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mi adidas for ZX Flux, #miZXFLUX App will launch on this Friday, August 22nd, 2014. 

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I tried the app out, and it’s quite easy and simple. You choose a photo on your phone or tablet, view, and swipe from various angles; the app will show you a 360-degree mock-up of your sneakers. My favorite result was when I tried it with Hodori(호돌이), the mascot of the Seoul 1988 Summer Olympic Games.

It’s an exciting experience to be able to customize your kicks. People want more extraordinary experiences in their lives, and in my opinion, this is an almost perfect way to do that.

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For more information, visit www.global.adidas.com/originals.

Read same article on Style.com's Style Map, visit www.style.com/stylemap/2014/08/20/adidas-customized-zx-flux/


Photos: Courtesy of Hong Sukwoo

adidas Originals flagship store, Berlin

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아디다스 오리지널스 베를린 플래그십 매장 adidas Originals flagship store, Berlin. 2014년 7월 31일 서울에 문 연 플래그십 매장의 시발점으로 볼 수 있다. 각 도시에 특화했다는 느낌을 주기 위해서인지, 베를린 매장 또한 전면에 커다란 베를린 시내 지도를 덮었다. 서울처럼 한강이 지나지 않아서인지 몰라도 느낌이 사뭇 다르다.
 
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1층과 2층으로 구성된 매장에는 아디다스 오리지널스에서 나오는 거의 모든 제품이 들어서 있다. 사실 매장을 구성하는 물건들보다 끌렸던 것은 국내 여느 매장에서 보기 어려운 직원들의 자유로운 분위기가 아니었나 싶다. 이런 부분은 국민성에 기반을 두는 건가 싶을 정도로 우리나라와 일본 등 동아시아권 매장과 유럽이나 미국 등 서구권 매장 점원들은 분위기가 무척 다르다.

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도시를 상징하는 사진들.

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Berlin, Germany
tue, July 08, 2014

place: adidas Originals Flagship Store Berlin, Münzstraße 13-15, 10178, Berlin Mitte


Adidas Originals flagship store, Berlin


photograph by Hong Sukwoo, yourboyhood.com

Sunday, August 17, 2014

door, 117

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Seoul, S.Korea
fri, August 15, 2014

place:
12, Jong-ro 35-gil, Jongno-gu

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photograph by Hong Sukwoo, yourboyhood.com

door, 116

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Seoul, S.Korea
fri, August 15, 2014

place:
unknown

door, 116


photograph by Hong Sukwoo, yourboyhood.com

door, 115

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Seoul, S.Korea
fri, August 15, 2014

place:
Seongbuk-gu

door, 115


photograph by Hong Sukwoo, yourboyhood.com

door, 114

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Seoul, S.Korea
fri, August 15, 2014

place:
1, Inchon-ro 7ma-gil, Seongbuk-gu

door, 114


photograph by Hong Sukwoo, yourboyhood.com

sunlight

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Seoul, S.Korea
fri, August 15, 2014

place:
Bomun-ro, Seongbuk-gu

sunlight


photograph by Hong Sukwoo, yourboyhood.com

sunlight

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Seoul, S.Korea
fri, August 15, 2014

place:
Bomun-ro, Seongbuk-gu

sunlight


photograph by Hong Sukwoo, yourboyhood.com

door, 113

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Seoul, S.Korea
fri, August 15, 2014

place:
Bomun-ro, Seongbuk-gu

door, 113


photograph by Hong Sukwoo, yourboyhood.com

door, 112

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Seoul, S.Korea
fri, August 15, 2014

place: 52,
Bomun-ro, Seongbuk-gu

door, 112


photograph by Hong Sukwoo, yourboyhood.com